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Investor Presentaiton

4 CONSISTENCY IN OUR STRATEGY FINANCIAL HIGHLIGHTS Amounts expressed in nominal million pesos (except per share information and financial ratios) GRUPO HERDEZ Net Sales Domestic Sales 2009 2008 Change % 8,265.6 7,247.2 14.1% 7,413.9 6,503.1 14.0% Foreign Sales Gross Profit Gross Margin EBITDA 851.7 744.1 14.5% 2,978.1 2,423.8 22.9% 36.0% 33.4% 2.6 1,404.9 976.9 43.8% Percent of Sales 17.0% 13.5% 3.5 Operating Income 1,284.4 863.2 48.8% Operating Margin 15.5% 11.9% 3.6 Majority Net Income 746.1 582.5 28.1% Percent of Sales Total Assets Total Liabilities Consolidated Equity Capital Expenditures Bank Debt 9.0% 8.0% 1.0 6,009.1 5,471.0 2,280.3 2,361.5 9.8% (3.4%) 3,728.8 3,109.5 19.9% 366.8 92.6 299.6% 1,182.0 1,284.1 (8.0%) Bank Debt/EBITDA (times) 0.8 1.3 (0.5) Bank Debt/Consolidated Equity (times) 0.32 0.41 (0.1) Return on Capital Employed before taxes Return on Equity 27.6% 21.6% 6.0 28.0% 26.4% 1.6 Year end outstanding shares (million) 427.5 428.3 (0.2%) Net Income per share Dividen per share Year end stock price 1.75 1.36 28.7% 0.50 0.50 0.0% 17.5 12.5 40.0% 9 CeDis Tijuana, Baja California Chihuahua, Chihuahua Monterrey, Nuevo León San Luis Potosí, San Luis Potosí Guadalajara, Jalisco Mérida, Yucatán Los Mochis, Sinaloa Tepozotlán, State of Mexico Teoloyucan, State of Mexico 10 Plants: Mexico City San Luis Potosí, San Luis Potosí (3) Puerto Chiapas, Chiapas Guanajuato, Guanajuato Los Mochis, Sinaloa (3) Оахаса, Оахаса
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