3Q 2022 Investor Presentation
Retail
Focus on building two customer franchises
Focus to date
Wealth Segments
Acquisition focused on
classic segments
Future
Focus
Gold, Platinum, Diamond,
and Private segment
customers driving
majority of deposits
Digital capabilities to
acquire customers
Digitally-savvy
Affluent and HNW
2
Digitally-savvy
3
Youth
مصرف الإنماء
alinma bank
Customer experience
and operational
excellence
Alinma
Retail Vision
Experienced professionals
and self-employed Saudis
35-50 year-old
customers in the wealth
segment
Young Saudi professionals
and University students
18-35 year-old customers
in the wealth segment
Drive growth in deposits
Drive growth in Financing
Reinvent the experience
and improve multi-
channel delivery
Enhance experience
around digital journeys
and in-branch services
Elevate customer
engagement through
tailored services and
products
"Be the most digitally
advanced, fastest, and
most convenient Retail
Bank in KSA"
Launch of New Tailored Products
New Operating Models and Effective Processes
Distribution Expansion
Initiatives Completed to
Date:
Key
Achievements
6/18 initiatives completed
3Q 2022 Introduce
Introduced
33%
Auto Finance POS finance
product
Launched
Personal
through
Finance
branches
through
Reduced the
minimum salary
requirements for
private sector
Enhanced
the buy-
out policy
Enhanced
and
automate
refinance
Introduced
refinance
through
+21%
Digital
Zones
+13
New
ATMs
commodity
Phone-
financing
3Q 2022 INVESTOR PRESENTATION
banking
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