Investor Presentaiton

One Experience A Customer-led Transformation to Unleash Value Prospect Large-scale Traffic from Multiple Channels Timely & wide-ranging digital contents & e-campaigns Digital partnerships Agent Personal Network Strong Nurturing & Engagement through One Experience ■ One Experience, an integrated platform for customised leads nurturing; precise and value-based CRM ■ Enabled by powerful customer data mart and tagging system to generate actionable insights Comprehensive Propositions + Tailored Nurturing & Engagement Activities AIA Social Media Matrix Leads Maturity Scoring System + Existing Customer Affinity Scoring System Effective Conversion & Unleashing Customer Value AIA Provide sales toolkit, seamlessly integrated with agency platforms Robust leads assignment & customer-agent mapping engine to enable better conversion Digital Sales Tools Hot leads Existing customers Profile and preference Other insights Smart Agent Assignment Model Existing Customer Third-party Platforms Specific ECM Campaign Auto-event-trigger System Hot Warm Cold Data Customer Data Mart and Customer Tagging System 360° View of Customer Data Collection Data processing & Analytics Tagging System AIA social media matrix Third-party platforms Hot Leads Management System Assigned New Agent Agent personal network Existing customers Existing Agent 24

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