Purple Revenue Growth Strategy

57 37 Margin Enhancing Profile Gross Profit Margin 47.0% 44.1% 43.5% 2019 2020 46.9% 1Q 20 1Q 21 Gross Margin levers include new, higher-price point products, channel mix shift, and operational efficiencies across inputs, labor, manufacturing and freight Source: Company filings Note: Dollars in millions (1) See Appendix for Non-GAAP Reconciliation Adj. EBITDA (1) $33.4 $88.1 $10.6 purple $22.8 2019 2020 1Q 20 1Q 21 7.8% 13.6% 8.7% 12.2% Adj. EBITDA levers include advertising costs, spend efficiencies, and reinvestments for growth

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