GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

100% Generally GAP Accepted Practices USC Annenberg PR/COM Recommendations are Taken Seriously by Senior Management (Internal Credibility Factor 2) 18 80% 59.20% Strongly Agree 60% ■Neutral 40% Strongly 31.90% Disagree 20% Measured on a 7-point Scale. 'Strongly agree' 0% 8.90% GAP VIII equals 1/2. 'Strongly disagree' equals 6/7. Strategic Communication and Public Relations Center

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