Saga's Superbrand Strategy

POWERING A ‘LIFE UNLIMITED' THROUGH INSIGHT BUILDING OUR TIERED TRAVEL INSURANCE PRODUCT AROUND OUR KEY CUSTOMER GROUPS Our unique customer insight plays a pivotal role in the development of products and services that meet the needs and wants of our key customer groups. Our new tiered travel insurance offer is ready for launch Q3 2023/4. Our insights enabled us to... Test using Assess customer needs Understand the opportunity Scope tiered propositions our customer panel Shape ready for launch 23 Capital Markets Event - Saga's Superbrand Strategy SAGA

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