GLAAM Company Overview
COMPANY OVERVIEW
GLAAM DELIVERS VALUE TO ALL STAKEHOLDERS
VALUE CREATION FOR OWNERS
VALUE CREATION FOR DEVELOPERS
Initial Installation Costs ($M)
30-Year Operating Costs ($M)
28
Net Investment
3.5
($5,800,000)
(G-Glass Installation - IGU, 12,000 ft²)
2.6
Annual Advertising/Sponsor Revenue
+$1,900,000
5.2
Media Right Sold for
+$7,300,000
Value Creation
$3,400,000
LED bar +
Glass
G-Glass
LED bar +
G-Glass
Glass
~35% Premium
~80% OPEX Cost Savings
to LED Bar + Glass
80%
LOWER OVERALL 30-YEAR COST V.S. LED BAR
45%+
IRR FOR AN 18-MONTH INVESTMENT PERIOD
+ GLASS
Note: Value creation for owners calculation based on a standard typical 11,000 ft² project; Value creation for developers calculation based on 12,000 ft² COEX Seoul project
Source: Company data
GLAAM
PRIVATE AND CONFIDENTIAL // 17
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