1Q22 Earnings Release Presentation
Strategic
priorities
based on
interconnected
pillars:
£☆
Customer
centricity
Custo
mer
We will incorporate the
customer-advocacy
mindset into
everything we do
Client experience
throughout the entire
consumer cycle
Designing strong and
more integrated
sales channels
Improving our
customer's ability
to self-serve
IIIIII
Developing dynamic and
personalized pricing
models based on more
intelligent CRM data and
segmentation
Shifting our orientation,
from the typical banking
classic 'product push' to
'consumer pull', customer
experience
Culture
People
ture
A truly
horizontal
culture
Key pillars:
Empowerment
Meritocracy
Diversity
All areas 'think
and act'
as business units
•
1st financial services
platform to launch NPS
on a full scale
All employees are
salespersons to
understand and serve our
customers
INVESTIDOR RELATIONS
[email protected]
0800 286 8484
FAQ www.santander.com.br/faq
6
StrategyView entire presentation