Tokyo Investor Day
BANCASSURANCE MARKET IN JAPAN
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• Concentration of Japanese household financial assets among age 50+ population
with substantial bank balances
High volume of maturing annuity contracts, in addition to trillions of dollars
of fixed deposits held by bank customers, are developing an attractive sales
opportunity for life insurance business
Substantial Wealth Concentration among
Banks' Primary Customers
Demographic Structure of
Japan (1)
(Total population:
127 million)
Household
financial assets (2)
($15.9 trillion)
Aged 50 years
old and over
Aged less than
50 years old
58 million
(46%)
69 million
(54%)
$13.5 trillion
(85%)
Banks' main
customers
$ 2.4 trillion
(15%)
1) Source: "Population Estimates (as of December 1, 2015)" released by the Statistics Bureau of the Ministry of Internal Affairs and Communications.
2) Compiled by Prudential based on the balance as of the end of September in Bank of Japan's "the data on Flow of Funds Accounts" (preliminary report) (for the
3rd quarter in 2015) and "Family Income and Expenditure Survey (from July to September in 2015)" by the Statistics Bureau of the Ministry of Internal Affairs and
Communications. Japanese yen translated to U.S. dollars at 106 yen per U.S. dollar.
Prudential
Tokyo Investor Day 9.15.2016
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