HARLEY-DAVIDSON STRATEGY

OUR TRANSFORMATION JOURNEY 2020 2021 2022 Accelerating core Hardwire initiatives and adding bold moves in spaces where Harley- Davidson can win. Rewire Resetting our business with focus on immediate-term profitability, cost and complexity reduction. Hardwire Setting a new course for our success through 2025 - leading with a strong profit focus in motorcycles and adding select expansion moves and investments in strategic capabilities. 16

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