Santander Group Strategy Update
SCALE /
DIVERSIFICATION
Scale is increasingly a necessary competitive
advantage
"At-scale" banks who can invest in digital and technology and generate growth in customers and revenues
have a disproportional advantage
Digital & Technology expenditure per year
# Digital customers1
Mn customers
€Bn
SAN vs. US
Big Four
as of 2018
IT spend
Peer 1
29
5.8
9.1%
Peer 2
29
Santander
32
Peer 3
Peer 4
Santander
36
49
as % of 2018
revenue
o/w Digital investment
as % of 2018
revenue
1.2
1.7%
5.8
7.7%
n.a.
c.5.0
9.9%
7.3
9.2%
n.a.
8.0
8.3%
2
2.0
4.1%
(1) Digital customers are users who have logged on through Web or Mobile platforms within the past 30 days for Santander, and in the last 90 days for reference players
(2) SAN Digital investment expected in 2019
Source: Annual reports, Press releases
Peers: Bank of America, Citi, JP Morgan, Wells Fargo
2.5
2.6%
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