A Future Proof Greenyard

34 2 Market trends | Greenyard leveraging on consumer market trends supporting growing demand Favourable societal trends Healthy living Rise of illness and obesity Diversity Fun in everyday cooking Convenience Premium Increasing time pressure on consumer Increasing trend of novelty products Meat reduction Sustainability Rise of vegetarianism Rising environmental concerns Sustainability & traceability More local products More seasonal products Environmentally friendly packaging Greater transparency in the supply chain and increase of 'local-for-local' Provenance labels enhance consumption of local seasonal fruit and vegetables More information on sustainability of products and efforts to achieve this (g/capita) Increasing health consciousness Vegetables Fruit 52% 56% 250 300 145 110 Recommended Consumed Recommended Consumed MARKET DRIVERS Increasing online ordering behavior for fruit and vegetables Online sales (Em) € 98.7m CAGR: 21.7% € 70.9m CAGR: 15.1% 2016 2017 ―― NL online market --Albert Heijn € 22.7m CAGR: 42.9% 2018 (till w32) --Jumbo GREENYARD

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