3Q 2023 Financial Performance
STRATEGY | SUMMARY
In 1Q 2023 we refocused and simplified our existing strategy to 10 vital
initiatives for an evolving external environment and internal structure
Technology
Infrastructure
Upgrade
Wholesale Banking
Private Banking
Expand FIG
& MNC
Coverage
Expand
product
suite
1H 2024 Priority
Rebranding
Revamp
GTS
Experience
centric
rewards
Personal Banking
Scale up
financing
and leasing
Scale up in
affluent
Provide
superior
daily
banking
Leverage
opportunities
in capital
markets
Wholesale, Private & Personal Banking and Saudi Fransi Leasing initiatives are continuation of existing Strategy with refinement on the scope, objectives and
initiatives for 2023 Strategy Refocus | Saudi Fransi Capital initiatives are new ones that have been defined as part of the 2023 Strategy Refocus exercise
Saudi Fransi Leasing
Saudi Fransi Capital
البنك
السعودي
الفرنسي
Banque
Saudi
Fransi
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