Integrated Business Platform Expansion
Appendix 1: Business Model - Integrated and Standardised Value Chain
Design
Materials
Supply
Construction
Interior
Decoration
Sales and
Marketing
Property
Management
Ancillary
services
Master Plan
design
Architectural
design
Landscape
design
Pipe, marbles
Construction
Dimension
stones
Installation
Lighting
Security system
Decoration
Furniture
In-house sales
and marketing
center directly
managed by
the
headquarter
Country Garden subsidiaries or affiliated parties
Vertical Integration
Standardization
Property
management
Hotel
management
School
Retail facilities
Transportations
Investment analysis and
decision making process is
benefited from early
participation of each project
development stage
Design and planning
completed before land
acquisition to ensure a swift
construction process
Collaboration across the entire
value chain to ensure flexible
deployment of resources
Strive to provide home-
owners with a 5-star home
experience through
comprehensive ancillary
services
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