Investor Presentaiton
Brand Campaigns
Brand Film- 'Ghar mein khushiyaan'
SBI card
Contactless Film - 'Tap into the new normal'
Tap to your own beat.
VISA
Tap to pay with contactless
Visa SBI Credit Card.
Objective: Build stronger bond with consumers, by empathizing & inspiring them during the
times of COVID-19
Film Idea: A message to stay positive by finding new joys / happiness at home & create
memories to cherish
Media deployed: Digital & Social Media
Link: https://youtu.be/8Dex6YmtaAw
Objective: Campaign created in collaboration with VISA to promote Contactless Payments
Film Idea: Builds on the 'Tap to Pay' action, aptly capturing simplicity & convenience of
Contactless payments
Media deployed: Digital & Social Media
Link: https://youtu.be/mA3bQbBEK8k
258 Mn+
Impressions
90 Mn+
Views
Featured in YouTube India's
Leaderboard of 'Most Watched
PSA (Public Service
Announcement) Ads' during Mar-
May 2020
2nd Most
Watched
PSA Ad
2
97 Mn+
Impressions
39 Mn+
Views
The film launched in June'20 achieved higher than
benchmark View Through Rate, indicating higher
engagement amongst our TG
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