Continued Strong EBITDAR Margins

Data and Digital are Fuel for Air Canada's Future Growth • Data can drive a virtuous cycle of growth • Airlines already have access to significant amounts of data Better Data Analytics одо Personalized Offers & Loyalty; Better Digital Products • • Users now engage across loyalty programs, partners, devices, and digital platforms, leading to explosive growth of data collection Data is transforming Air Canada by enabling the transition from a channel- and product-based approach to a customer-based approach Even Richer Data Strong Sustained Growth More Customers & Users 2.5 quintillion bytes of data are created daily (Source: International Personal Data Trade Association) 17

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