Investor Presentaiton

4 Committed to promoting responsible alcohol consumption Pernod Ricard Créateurs de convivialité We fight alcohol misuse in society by evolving our business and our marketing 18 Responsible Marketing by Parned Ricard Updated Code for Commercial Communications & Responsible Marketing Panel Digital Guiding Principles and partnership with 4 social media, focus on underage Providing information on ingredients, nutritional values and responsibel drinking on back labels and on-line Training all employees to be Responsible Drinking ambassadors Responsible HOSTING • We take action on harmful drinking and engaging with our stakeholders for real change Working with industry associations & experts to fight harmful drinking • 2012-1207: IARD's 5 commitments • 2020: commitment to fight underage drinking All our affiliates must have at least one responsible drinking initiative in place. +150 prevention initiatives all over the world. rp responsible party Partnership with Erasmus Student Network since 2009. New digital campaign 'Drink More Water' reaching over 70 million young adults. • ⚫ Auto Sobriety Program Partnership with UNITAR since 2020 to educate drivers about the risks of drinking and driving. 12 12

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