Effective Investment Promotion Strategy

KEY TO RELEVANT WEBSITE CONTENT 1. Understand your users. This is the key to developing meaningful and comprehensive content. 2. Segment your audience and prioritize your users (investors, site selection advisors, media, researchers, etc.). 3. Focus on helping each user type achieve its goals when visiting your website 4. Start with the content you have and evaluate it for relevance, quality, and comprehensiveness 5. Use reliable sources of content, then fill in gaps 6. Few clicks to find the info UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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