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Investor Presentaiton

Messages from the management Highlights Were are globo ESG approach Social impact of our content Diversity & inclusion Employee development & well-being Biodiversity & environmental awareness Transparent & responsible governance Education as a vector for country development About this report A journey for education At the end of the 1970s, we and the Roberto Marinho Foundation launched Telecurso, a pioneering initiative in distance education that was disseminated for 35 years on free-to-air tv. During this period, 7 million students, 40 thousand teachers, 32 thousand classrooms and more than 1,500 partner institutions throughout Brazil were impacted. In 1999, we created Amigos da Escola. Through campaigns and news stories, the project raised awareness of the population about the value of education and public schools. The initiative encouraged internal and external volunteering, engaging education professionals, students, family members, the school community and many of Globo's employees. The project had the participation of 70 thousand people and more than 30 thousand public schools enrolled in all Brazilian states. In 2011, we launched Globo Cidadania, a range of socio-educational content on TV that brought together a series of programs shown by TV Globo and Canal Futura: Globo Ciência (created in 1984), Globo Ecologia (1990), Globo Educação (1997), Ação (1999) and Globo Universidade (2008). In 2014, it was replaced by Como Será, which dealt with topics such as ecology, education, science, innovation and social mobilization in an integrated manner. The program was aired until 2019, always on Saturday mornings. In 2013, we publicly reinforced our position by launching Educação: nossa causa nosso compromisso, advocating for quality public education for all, with a special focus on valuing teachers, combating school dropout and encouraging reading. Since then, we have run more than 30 campaigns of our own to value these causes. In 2021, together with FRM and more than 30 institutions in the field of Education, we launched the Volta às Aulas - Não desista do seu futuro campaign, to fight school dropout. Deployed in two phases, the campaign featured 10 movies and impacted more than 115 million Brazilian households. Also in 2021, we supported the placement of educacional campaigns by partners with public service announcements worth of approximately R$ 60 million. This partnership is a parmanent practice to support relevant topics. A canvas for literature Another important project in our journey was Assista a esse livro, which we launched in 2016 together with the miniseries Dois Irmãos, a work inspired by the book by Milton Hatoum, written by Maria Camargo and artistic direction by Luis Fernando Carvalho. With more than 200 literary works adapted for screens, Globo has already brought Brazilians closer to great classics such as Gabriela Cravo e Canela, by Jorge Amado; O Tempo e o Vento, by Érico Veríssimo; and Grande Sertão Veredas, by Guimarães Rosa. These adaptations were discussed in six editions of Casa Globo at the International Literary Festival of Paraty and other literary fairs across the country. The topic was also addressed in Caderno Globo, a publication that dealt with contemporary issues through articles, interviews, debates and analyses. Thematic, the publication has already addressed urban mobility, gender identity, sports, early childhood and teacher valorization, among other subjects. The 17 editions can be accessed on the website. Also at the literary fairs, we promoted exciting meetings in the Páginas Reveladas cycle, in which 75 authors, poets, writers, musicians and screenwriters, still unknown to the general public and established authors, met. Gregório Duvivier, Conceição Evaristo and Paulo Lins have already participated in the Laerte project. 81 2021 Report ESG Journey Oglobo
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