Investor Presentaiton
Messages from the
management
Highlights
Were are globo
ESG approach
Social impact
of our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
About this
report
A journey for education
At the end of the 1970s, we and the Roberto
Marinho Foundation launched Telecurso, a
pioneering initiative in distance education that was
disseminated for 35 years on free-to-air tv. During
this period, 7 million students, 40 thousand teachers,
32 thousand classrooms and more than 1,500
partner institutions throughout Brazil were impacted.
In 1999, we created Amigos da Escola. Through
campaigns and news stories, the project raised
awareness of the population about the value
of education and public schools. The initiative
encouraged internal and external volunteering,
engaging education professionals, students, family
members, the school community and many of Globo's
employees. The project had the participation of 70
thousand people and more than 30 thousand public
schools enrolled in all Brazilian states.
In 2011, we launched Globo Cidadania, a range
of socio-educational content on TV that brought
together a series of programs shown by TV Globo
and Canal Futura: Globo Ciência (created in 1984),
Globo Ecologia (1990), Globo Educação (1997), Ação
(1999) and Globo Universidade (2008). In 2014, it was
replaced by Como Será, which dealt with topics such
as ecology, education, science, innovation and social
mobilization in an integrated manner. The program
was aired until 2019, always on Saturday mornings.
In 2013, we publicly reinforced our position
by launching Educação: nossa causa nosso
compromisso, advocating for quality public
education for all, with a special focus on
valuing teachers, combating school dropout
and encouraging reading. Since then, we have
run more than 30 campaigns of our own to
value these causes.
In 2021, together with FRM and more than
30 institutions in the field of Education, we
launched the Volta às Aulas - Não desista do
seu futuro campaign, to fight school dropout.
Deployed in two phases, the campaign
featured 10 movies and impacted more than
115 million Brazilian households. Also in 2021,
we supported the placement of educacional
campaigns by partners with public service
announcements worth of approximately R$
60 million. This partnership is a parmanent
practice to support relevant topics.
A canvas for literature
Another important project in our journey was Assista a esse
livro, which we launched in 2016 together with the miniseries
Dois Irmãos, a work inspired by the book by Milton Hatoum,
written by Maria Camargo and artistic direction by Luis
Fernando Carvalho. With more than 200 literary works
adapted for screens, Globo has already brought Brazilians
closer to great classics such as Gabriela Cravo e Canela, by
Jorge Amado; O Tempo e o Vento, by Érico Veríssimo; and
Grande Sertão Veredas, by Guimarães Rosa.
These adaptations were discussed in six editions of Casa
Globo at the International Literary Festival of Paraty and other
literary fairs across the country. The topic was also addressed
in Caderno Globo, a publication that dealt with contemporary
issues through articles, interviews, debates and analyses.
Thematic, the publication has already addressed urban
mobility, gender identity, sports, early childhood and teacher
valorization, among other subjects. The 17 editions can be
accessed on the website.
Also at the literary fairs, we promoted exciting meetings in
the Páginas Reveladas cycle, in which 75 authors, poets,
writers, musicians and screenwriters, still unknown to the
general public and established authors, met. Gregório
Duvivier, Conceição Evaristo and Paulo Lins have already
participated in the Laerte project.
81 2021 Report ESG Journey
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