Outdoor Living Market Trends and Growth Initiatives

POOL Revenue Growth Model POOL Organic Market Organic POOLCORPⓇ Where Outdoor Living Comes to Life 2015-2019 2020-2021 2022 est Long-term Outlook Pool Installed Base Growth 1% - 2% 2% -2.5% 2% 1% - 2% Inflation New Pool Construction New Sales Centers 1% - 2% 4% - 8% 9% - 10% 1% - 2% 2% - 3% 3%-5% 2% - 3% 2% Market Share Gains & Category/New 2% -3% 6% -12% 1% - 2% 2% - 3% Product Expansion Acquisitions 1% -1.5% 5% -6% 5% TBD 5% -9% 23% - 35% 17% -19% 6% -9% NASDAQ/GSM: POOL 54

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