Investor Presentation

Branding & Marketing 1965 The Spirit of Victory Premium Rum IN AN INITIATIVE UNDERTAKEN BY RADICO KHAITAN, 1965 – THE SPIRIT OF VICTORY PREMIUM XXX RUM, WAS LAUNCHED THIS YEAR. WITH THIS ENDEAVOUR, WE WISH TO SALUTE THE GALLANT TASK UNDERTAKEN BY OUR BRAVE SOLDIERS IN THE 1965 INDO-PAK WAR. MARKETED EXCLUSIVELY TO THE INDIAN DEFENCE FORCE PERSONNEL, IT IS AVAILABLE AT CANTEEN STORES DEPARTMENT. THE PRODUCT WAS CREATED TO CATER TO PREMIUM RUM DRINKERS, WITH RICH FLAVOURS LIKE DRIED FRUITS, CHOCOLATE, OAK AND HONEY. THE PRODUCT IS NOMINALLY PRICED AND IS A SHINY NEW FEATHER IN RADICO KHAITAN'S CAP. 1965 1965 SPIRIT OF VICTORY PREMIUM XX KEM 1965 20 32 32

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