Effective Investment Promotion Strategy

EFFECTIVE PROMOTION MATERIALS ☐ Updated and accurate info ■ In general, IPAs have found that excessively elaborate materials are less effective than updated and accurate information ■ It is more important for investors to have good information than good graphics ■ Easy access ■ IPAs now focusing attention on websites and digital info (rather than print) ■ Include cost comparisons ■ Cost comparisons is an element that is often overlooked in promotion materials, although it is critical for investors. Accurate information on costs of key costs (labour, land, shipping, etc.) need to be included in promotional materials. UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

View entire presentation