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Investor Presentaiton

Branding Benefits - Breakdown of Customer Acquisition Costs by Channel Upper-Upscale Customer Acquisition Cost by Channel Channel Playaresorts.com Property Direct Voice Brand.com Group GDS OTA FIT/Wholesale Acquisition Cost 3% - 8% 2% -3% 5%-6% 5% -6% 6% - 7% 13% -14% 17% - 18% 24% -25% 1) Source: All metrics except for Playaresorts.com are industry estimates. Kalibri Labs., company estimates HOTELS & RESORTS" PLAYA 22 22

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