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West Coast Market Relevance and Revenue Initiatives

In addition to synergy capture, we are targeting $150M from revenue initiatives next year Saver Fare will offer more choice to our guests, and some will choose to buy up into our Main Cabin product Alaska AIRLINES ▲ DELTA American Airlines UNITED We are also implementing a series of accretive revenue management changes beginning in 2H18 Seat Assignment Carry-On Bag ✓ 2 of 3 competitors Ability to Change / Cancel × × Rewards Accrual Mileage- based Spend- based $100M annual run-rate by 2019 سرا Offering Exit Rows for sale Better managing revenue post-sale Demand-based pricing for Premium Class Eliminating fee waivers for ticket changes outside of 60 days $50M annual run-rate by 2019 ($20M in 2H18) 55 35

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