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Nation Brand Performance THE CASE FOR INVESTING IN SOUTH AFRICA EXECUTIVE SUMMARY ACCELERATING ECONOMIC GROWTH BY BUILDING PARTNERSHIPS SOUTH AFRICA INVESTMENT CONFERENCE Accelerating Economic Growth by Balding Parerships Santh Al 18 10 REASONS WHY YOU SHOULD INVEST IN SOUTH AFRICA 1. VIBRANT EMERGING MARKET Growing middle class, affluent consumer base, excellent returns on investment. MOST DIVERSIFIED ECONOMY IN AFRICA 2. South Africa (SA) has the most industrialised economy in Africa. It is the region's principal manufacturing hub and a leading services destination. LARGEST PRESENCE OF MULTINATIONALS ON THE 3. 4. 5. 6. 7. 8. 10. AFRICAN CONTINENT SA is the location of choice for multinationals in Africa. Global corporates reap the benefits of doing business in SA, which has a supportive and growing ecosystem as a hub for innovation. technology and fintech. PROGRESSIVE CONSTITUTION & INDEPENDENT JUDICIARY SA has a progressive Constitution and an independent judiciary. The country has a mature and accessible legal system, providing certainty and respect for the rule of law. FAVOURABLE ACCESS TO GLOBAL MARKETS The African Continental Free Trade Area will boost intra-African trade and create a market of around 1.3-billion people with a combined gross domestic product (GDP) of USD2.3-trillion that will unlock industrial development. SA has several trade agreements in place, creating an export platform into global markets. ABUNDANT NATURAL RESOURCES SA is endowed with an abundance of natural resources. It is the leading producer of platinum- group metals (PGMs) globally. Numerous listed mining companies operate in SA, which also has world-renowned underground mining expertise. ADVANCED FINANCIAL SERVICES & BANKING SECTOR SA has a sophisticated banking sector with a major footprint in Africa. It is the continent's financial hub, with the JSE being Africa's largest stock exchange by market capitalisation. WORLD-CLASS INFRASTRUCTURE & LOGISTICS A massive governmental investment programme in infrastructure development has been under way for several years. SA has the largest air- and sea-ports, as well as logistics networks in Africa, and is ranked number one in Africa in the World Bank's Logistics Performance Index YOUNG, EAGER LABOUR FORCE SA has a number of world-class universities and colleges producing a skilled, talented and capable workforce. The country boasts a diversified skills set, emerging talent, a large pool of prospective workers and government support for training and skills development. EXCELLENT QUALITY OF LIFE SA offers a favourable cost of living, with a diversified cultural, cuisine and sports offering. generally superb weather all year round and a world-renowned hospitality sector. [1 South Africa Inspiring new ways

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