Increasing Free Cash Flow Generation

Increasing Free Cash Flow Generation Trailing Twelve Month Free Cash Flow 1 $14m ااااس 16% $292m 0% Q1'17 Q4'23 Free Cash Flow Margin ¹ (Trailing Twelve Month, %) Free Cash Flow 1 (Trailing Twelve Month, $m) Q4'23 free cash flow¹ $83m cash position $1.7b Free cash flow is a non-GAAP metric and is defined as cash and cash equivalents provided by (used in) operating activities less purchases of property and equipment and capitalization of software development costs. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures. HubSpot 21

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