Investor Presentaiton
Trust
Across programmatic targeting segments and post-bid measurement
Comprehensive Media Rating Council® Accreditations
Media Rating CouncilⓇ Accreditations
Authentic Attention: Privacy-friendly Attention & Performance Measurement
Authentic Brand Suitability: A single targeting segment for property-level Brand Suitability & IVT
Authentic Viewable Impression: A unified quality metric standard (Viewability, Brand Suitability, & SIVT)
Impression
Counting
Ad Viewability
SIVT
Display & Video
Display & Video - CTV
A
Facebook (Third-party Integrated Reporting) *
YouTube (Independent Reporting of Google ADH Data)*
Display & Video
Facebook (Third-party Integrated Reporting)*
YouTube (Independent Reporting of Google ADH Data)*
Programmatic targeting segments
Detection & filtration
Detection & filtration CTV
Programmatic targeting segments - Desktop, Mobile Web, Mobile Apps & CTV
Platform-wide avoidance - Desktop, Mobile Web, Mobile Apps & CTV
Property-level detection, blocking & video filtering
DV
*
Accredited by
Media
Rating CouncilⓇ
Media Rating Council (MRC) MRC accreditation
provides independent third-party validation that
a product and company's procedures, controls,
disclosures and reporting meet established
industry standards for validity, reliability
and effectiveness.
Accredited display & video solution
● Accredited video solution
Brand Suitability
& Safety
Property-level detection, blocking & video filtering CTV
Property-level programmatic targeting segments
Platform-wide avoidance (Brand Safety Floor)
Custom & Standard Contextual Segments: Property-level contextual programmatic targeting segments
DV DoubleVerify
+
Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed
Data specifically from Google Ads, DV360 and YouTube Reserve services
Accreditations are across desktop, mobile web and
mobile apps environments unless otherwise mentioned.
*Accredited in 41 languages for domains,
mobile apps and pages (9 for CTV apps).
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