Global Sourcing Analysis
449
49
Respondents show growing confidence in SEA and Europe, but China
remains highly important
Share of respondents' perception of regions' importance as a sourcing market
Year 2022
45
41
49
39
30
21
10
China
SEA
16
15
Europe
10
10
Share of important sourcing destinations in the future
60%
53%
32
Year 2023
36
49
49
37
58
The trend of conducting
sourcing activities in Europe
has accelerated faster than
in SEA
55
53
More Important
Same Importance
Less Important
44%
SEA receives more favorable
responses than last year
➤ Despite losing some market
confidence, China still holds
the leading position as the
most prominent
destination
sourcing
21%
15%
9%
9%
8%
6%
6%
5%
Europe
China
Vietnam
United
States
Mexico
Turkey Philippines India
Malaysia Bangladesh
Other
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