Investor Presentaiton

Investing for Our Consumer Led Evolution (2010 - 2015) GOALS 1.Expand reach and deepen relationship through Direct-to- Consumer (DTC) 2. Develop an Omni-Channel platform 3. Grow our International business • • • • BENEFITS Allows for more control by reducing reliance on one channel, region, and product category Improves knowledge of our end- consumer to help guide product development, marketing, and sales Increases top-line opportunities: new categories, genders, and global appeal Establishes infrastructure to scale a much larger business Creates ability to react in-season to shifts in consumer demand 6

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