Investor Presentaiton
2012 Strategic Imperatives (cont)
Emirates NBD
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Undertake Measured Investments in Growth Areas
2012 Objectives
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Exploit domestic opportunities
- Continue to enhance domestic distribution
network through selecting, and implementing
the most optimal channel mix
- Push for regional leadership in private
banking through increased capacity and
market penetration
- Focus on building SME asset book by
leveraging improved infrastructure and
increased credit appetite
- Further grow our market share in Abu
Dhabi
Exploit international opportunities
- Undertake organic expansion initiatives in
current international locations, e.g. setup
SME business in KSA
-
Continue small scale international
expansion, e.g. representative offices in
target markets
- Identify and pursue meaningful international
acquisitions in select target markets, e.g.
KSA, Turkey, etc.
Evidence of Success
▪ Optimised distribution set-up
- Further optimised branch set-up (elimination
of duplication)
- Continued to enhance online banking offering
- Launched enhanced mobile banking for EIB in
Q3 and for Emirates NBD in Q4
■ Enhanced the international footprint with
launch of China Representative Office in
Beijing in May
■ Continued organic expansion in current
international locations resulted in 18%
international branches income growth and
30% income growth in KSA
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