Rent The Runway Results Presentation Deck
2022 Strategies to Drive Top Line
Strong demand of high formality styles:
cocktail dress utilization hit a new high and
gowns continue to track near all-time highs
Launched relevant partnerships (Black
Tux, Brides.com, Zola)
Debuted 'Wedding Hub' highlighting
events-focused content and product
curation
Launched brand marketing campaign
highlighting value proposition of renting vs.
buying
1. EVENTS RESURGENCE
Rustic Outdoor
230
City Clamour
SR
LA
Events-Based Merchandising
What's the Wedding Vibe?
So Minh
KIRM ALL
Brand Marketing
Buy nothing.
wear it all
Why buya dress you'll
only wear once?
Pagames fo
The Wedding Edit
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OUTFRONT
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PICTAL CHANNIT
Buy
nothing
wear
it all
TER
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