SmileDirectClub Investor Presentation Deck
Our customer is still experiencing outsized price increases of
non-discretionary purchases.
Weighted Avg CPI, Non-Discretionary Items
RESULTING IN LESS DISCRETIONARY CAPACITY FOR $50K-$69K
The cost of non-discretionary items for $50K-$69K
households was +8.9% in Q3 2022--down from +9.5% in
Q2 2022 and +15.0% in a two-year stack with Q3 2021.
11%
10%
9%
8%
7%
6%
5%
4%
<$15K
CLUB
$15K to $29K $30K to $39K $40K to $49K $50K to $69K
Source: Bureau of Labor Statistics, U.S. Census Bureau
smile
DIRECT
Household Income
■2021 Q2 2021 Q3 ■2021 Q4 ■2022 Q1
Higher-income demographics less impacted by
inflation as non-discretionary spend represents a
smaller portion of their overall spending.
$70K to $99K $100K to $149K $150K to $199K $200K+
2022 Q2 ■2022 Q3
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