Snap Inc Results Presentation Deck slide image

Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 229 Q1'20 EUROPE 2 70 Q1'20 238 Q2'20 71 Q2'20 249 Q3'20 72 Q3'20 +23% 265 Q4'20 +10% 74 Q4'20 280 Q1'21 77 Q1'21 293 Q2'21 78 Q2'21 NORTH AMERICA ¹ 88 Q1'20 71 90 REST OF WORLD Q1'20 Q2'20 77 Q2'20 90 Q3'20 87 Q3'20 +6% GLOBAL DAU INCREASED 55 MILLION, OR 23%, YOY 92 Q4'20 +55% 99 Q4'20 93 Q1'21 111 Q1'21 95 Q2'21 120 Q2'21 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. Numbers throughout presentation may not foot due to rounding. 8
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