Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
229
Q1'20
EUROPE 2
70
Q1'20
238
Q2'20
71
Q2'20
249
Q3'20
72
Q3'20
+23%
265
Q4'20
+10%
74
Q4'20
280
Q1'21
77
Q1'21
293
Q2'21
78
Q2'21
NORTH AMERICA ¹
88
Q1'20
71
90
REST OF WORLD
Q1'20
Q2'20
77
Q2'20
90
Q3'20
87
Q3'20
+6%
GLOBAL DAU INCREASED 55 MILLION, OR 23%, YOY
92
Q4'20
+55%
99
Q4'20
93
Q1'21
111
Q1'21
95
Q2'21
120
Q2'21
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
8View entire presentation