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Yelp Investor Presentation Deck

Large and growing market Digital Media '21-25E CAGR: 10% $73 U.S. Local Advertising Spend ($ in billions) $74 $80 $81 2021 2022E Digital Media Traditional Media $89 $77 $98 $83 $105 $79 2023E 2024E 2025E Source: BIA Advisory Services, 2022 U.S. Local Advertising Forecast 2021 U.S. Local Digital Advertising Spend by Category ($ in billions) $40 RR&O Broad-based Local Ad Platform Multi-location Digital SMB Digital $33 Services Source: BIA Advisory Services, 2022 U.S. Local Advertising Forecast; Yelp internal data 13

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