Wix Results Presentation Deck

premium subscriptions is unique to our freemium business model. The new cohort created in Q3 2017 generated 40% of our new gross subscriptions in the quarter, consistent with prior year levels. During Q3, 64% of new subscriptions purchased were for periods of one year or longer with the remaining 36% being monthly subscriptions. Over the last five quarters, changes we made to our marketing efforts in mid-Q2 of 2016 caused the incremental year over year growth in new monthly subscriptions to exceed the year over year growth in new annual subscriptions. We are happy with this shift as it has been accretive to our marketing returns and our ability to achieve our TROI while continuing to increase marketing spend. Despite this shift, as of the end of Q3, 82% of our subscriptions are for a duration of one year or longer. -7- % Gross New Subscriptions By Cohort 62% 63% 63% 60% 38% Q2'16 75% 25% 40% Q2'16 Q3'16 Q4'16 Prior User Cohorts 37% 65% 35% % Gross New Subscriptions By Package Duration Q3'16 70% 59% 30% 41% 60% 37% 40% Q1'17 Q2'17 Q3'17 35% Current User Cohort 65% 67% 64% 33% 36% Q4'16 Q1'17 Q2'17 Q3'17 1 Year or Longer Monthly Wix.com

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