Strategic Expansion and Growth
Asia
Market APE sales trends
Markets returned to YoY growth in 2Q
Markets (Thailand, Taiwan and Vietnam) where lockdown
measures were introduced early (and less severe) and
consequently eased early, allowing sales to recover in 2Q
Markets with "April low"
Markets (Malaysia, India, the Philippines, Cambodia and Laos)
where lockdown measures were introduced in late March and
easing started in May, allowing sales to rebound since May
Increase in
sales between
April and June
Markets with "May low"
Markets (Indonesia and Singapore) where lockdown
measures were introduced in April and were not lifted until
June, with sales only recovering from June
Increase in sales
between May and June
100%
159%
149%
104%
115%
105%
94%
93%
Jan &
Feb'20
100%
2.4X
86%
74%
56%
59%
36%
126%
109%
2.1X
100%
74%
60%
59%
35%
Mar'20
Apr 20 May'20 Jun'20
Jul'20
Jan &
Feb'20
Mar'20
Apr 20 May'20 Jun'20
Jul'20
Jan &
Feb'20
Mar'20
Apr 20
May'20
Jun'20
Jul 20
1Q20
2Q20
HY20
NBP
HY20
NBP
1Q20
2Q20
HY20
HY20
Ο
101%
121% 111%
130%
84%
57%
72%
87%
NBP
1Q20
2Q20
HY20
HY20
119%
51%
80%
79%
X% represents 2020 APE sales vs. 2019
X% represents 2020 NBP vs. 2019
Note: Growth rates are on a constant exchange rate basis.
PRUDENTIAL
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