Q2 2023 Financial Overview & Strategic Plan
MASSIVE HSB PENETRATION
OPPORTUNITY
Widespread growth potential
·
Total US penetration rate estimated at -5.75% as of 2022
Highest penetrated markets in the U.S. are at 15-20%+
and still growing
Three powerful mega-trends underpin future growth:
Severe & volatile weather becoming more
prominent - four major outage events since 2020
• Home-as-a-Sanctuary persists with remote/hybrid
work trends intact and aging in place
Grid supply/demand imbalances resulting from
accelerated decarbonization/electrification trends
BRITISH
ALBERTA
COLUMBIA
SASKATCHEWAN
WASHINGTON
OREGON
IDAHO
CALIFORNIA
Los Angeles
San Diego
NEVADA
UTAH
BAJA
Penetration % by State
19.3% to 22.0%
16.5% to 19.2%
13.8% to 16.4%
11.0% to 13.7%
8.3% to 10.9%
5.5% to 8.2%
2.8% to 5.4%
0.0% to 2.7%
GENERAC
ONTARIO
MANITOBA
MONTANA
NORTH DAKOTA
MINNESOTA
SOUTH DAKOTA
WISCONSIN
Lake Superior
Montreal
Ottawa
VT.
N.H.
Lake
Huron
Toronto
MASS.
NEW YORK
CONN.
MICHIGAN
WYOMING
Lake
Michigan
IO WA
NEBRASKA
Chicago
ARIZONA
Phoenix
NEW MEXICO
UNITE
ME.
Lake Ene
PENNSYLVANIA
New York
Philadelphia
QHIQ
INDIANA
ILLINOIS
W. VA.
ES
VIRGINIA
COLORADO
KANSAS
MISSOURI
TEXAS
CHIHUAHUA
SONORA
Gulf of
California
SINALOA
MEXICO
NUEVO
LEON
KENTUCKY
TENNESSEE
OKLAHOMA
ARKANSAS
Dallas
LOUISIANA
Houston
San Antonio
MISSISSIPPI
NORTH CAROLINA
GEORGIA
ALABAMA
Gulf of
S. C.
FLORIDA
Washington
MD.
Nassau
費
NEW
BRUNSWICK
Three largest markets (CA, TX, & FL) combined
represent ~25% of addressable HHs, and are
significantly underpenetrated at ~3.5%
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