HT Media Investment Proposition
Joint Venture with Velti, a global provider of mobile
marketing services, to provide an integrated offering
■ First large media
company to enter in
mobile marketing
■65:35 JV with Velti
plc, a company
listed in London
■ Velti plc is a leading
global provider of
mobile marketing
services
■ Value to be derived
from advertiser and
not service providers
■Leverage on existing
sales force of HTML
and technology of
Velti
■ Scheduled start of
services in May 09
1) Planning
Stage
2) Execution
Stage
3) Reporting
Stage
Definition
Identificati
of
objectives
and
budget
on of
marketing
activities
Refinement
Executio
of
execution
details
n of the
campaig
n
Monitoring of
campaign
performance
Adjustment of
campaign
parameters,
if necessary
II HT Media
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