Burlington Investor Prestentation slide image

Burlington Investor Prestentation

Differentiated Off-Price Business Model Provides customers the value inherent in true EDLP, but with much more product, category depth and variety than our retail competitors Product Breadth Brands / Price Discovery Pricing / Store Size Sourcing / Vendors Customers Other Large Off-Price Retailers Similar product categories to Burlington but less depth within each category (smaller stores) Premium and oderate national brands; similar price "invisibility" to Burlington model EDLP / Off-Price; Stores 30,000 sq. ft. More reliance on packaway merchandise (Ross) and pre- season cuttings (TJX) Younger (-39 years old) -$77K avg. income 1 Represents Amazon customer traffic data from Com Score Moderate Department Store Broad apparel range with more depth in available items Moderate brands, private label; Brands are signed in store and advertised both online and in print Highly promotional; Stores Typically > or = 80,000 sq. ft. Pre-season sourcing strategy, limited flexibility, margin guarantees / promotional allowances Older (~45 years old) ~$78K avg. income 5 Burlington Family Apparel and Footwear, Baby Products, Accessories, and Home. More fashion forward, broad and shallow assortments Premium and moderate national brands. Up to 60% discounting with "invisible" pricing (no in-store signs or online/printed prices) EDLP: Up to 60% off Dept. Store and online pricing; Stores 40,000 - 80,000 sq. ft. Substantial in-season liquidity to capitalize quickly on trends and opportunistic buys; creation of scarcity and Treasure Hunt shopping experience Younger (-39 years old) -$64-$77K avg. income Only 25% of transactions via credit card 1 Major Online Competition Growing offerings in apparel, accessories, and home. Offerings tend to be more basic with item depth; destination purchases Some premium, mainly moderate brands and private label. To protect full price sales, vendors prevent online retailers from deeply discounting brands Closer to full-price channel, similar to Dept. Stores; No brick and mortar presence Pre-season purchasing. Unable to replicate Treasure Hunt shopping experience of off- price retail Older (~45 years old) -$102k avg. incomeĀ¹ Burlington
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