Burlington Investor Prestentation
Differentiated Off-Price Business Model
Provides customers the value inherent in true EDLP, but with much more product,
category depth and variety than our retail competitors
Product
Breadth
Brands / Price
Discovery
Pricing /
Store Size
Sourcing /
Vendors
Customers
Other Large Off-Price
Retailers
Similar product categories to
Burlington but less depth within
each category (smaller stores)
Premium and
oderate national brands;
similar price "invisibility" to
Burlington model
EDLP / Off-Price;
Stores 30,000 sq. ft.
More reliance on packaway
merchandise (Ross) and pre-
season cuttings (TJX)
Younger (-39 years old)
-$77K avg. income
1 Represents Amazon customer traffic data from Com Score
Moderate Department Store
Broad apparel range
with more depth
in available items
Moderate brands,
private label; Brands are signed
in store and advertised both
online and in print
Highly promotional;
Stores Typically > or =
80,000 sq. ft.
Pre-season sourcing strategy,
limited flexibility, margin
guarantees / promotional
allowances
Older (~45 years old)
~$78K avg. income
5
Burlington
Family Apparel and Footwear,
Baby Products, Accessories,
and Home. More fashion
forward, broad and shallow
assortments
Premium and moderate
national brands. Up to 60%
discounting with "invisible"
pricing (no in-store signs or
online/printed prices)
EDLP: Up to 60% off Dept.
Store and online pricing;
Stores 40,000 - 80,000 sq.
ft.
Substantial in-season liquidity
to capitalize quickly on trends
and opportunistic buys; creation
of scarcity and Treasure Hunt
shopping experience
Younger (-39 years old)
-$64-$77K avg. income
Only 25% of transactions via
credit card
1
Major Online Competition
Growing offerings in apparel,
accessories, and home.
Offerings tend to be more basic
with item depth; destination
purchases
Some premium, mainly
moderate brands and private
label. To protect full price sales,
vendors prevent online retailers
from deeply discounting brands
Closer to full-price channel,
similar to Dept. Stores; No brick
and mortar presence
Pre-season purchasing. Unable
to replicate Treasure Hunt
shopping experience of off-
price retail
Older (~45 years old)
-$102k avg. incomeĀ¹
BurlingtonView entire presentation