Investor Presentaiton
STRATEGY & TRANSFORMATION
Customer insights are key in making dual brand network decisions
•
Optimising our dual brand network requires consideration
across multiple dimensions:
market demand and capacity
financial implications
competitive positioning
utilisation and network effects
customer targeting and brand positioning
•
Our market-wide customer segmentation provides a detailed
understanding of Australian flyer market needs and attitudes,
enabling:
strategic positioning of our dual brands
targeting of strategic customer segments
•
Dual Brand: Route Decisions
Informed by Customer Insights
Darwin,hulunbuy)
Weins
Horn Island
Kununurr
Broome
■Port Hedland
Karrath
Exmouth (Lexmonth)
Paraburdoo
Newman
Alice Springs
Uluru (Ayers Rock)
Cairns
Cloncurry
Mount Isa
Townsville
Proserpine Hamilton Island
Mackay
Longreach
Barcalda.
Emerald
Blacka
Charleville
Rockhampton
Gladstone
Biloela undaberg
Roma
foowoomba
Naser Coast
Sunshine Coast
Brisbane
Gold Coast
Auckland
Geraldton
Ompic Don
Kalgoorlie
Moree
Coffs Harbour
Tamwo
Dubbo
Port Macquarie
Newcastle
Queenstown
Mildura
Port Lincol
Adelaide
Sydney
Canberra
Perth-
Key:
Qantas/QantasLink
Jetstar ⭑
These insights are critical when making co-ordinated dual
brand network decisions
Melbourne
Launceston
Devonport
Hobart
Wellington
Christchurch
Clanodin
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