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Investor Presentaiton

STRATEGY & TRANSFORMATION Customer insights are key in making dual brand network decisions • Optimising our dual brand network requires consideration across multiple dimensions: market demand and capacity financial implications competitive positioning utilisation and network effects customer targeting and brand positioning • Our market-wide customer segmentation provides a detailed understanding of Australian flyer market needs and attitudes, enabling: strategic positioning of our dual brands targeting of strategic customer segments • Dual Brand: Route Decisions Informed by Customer Insights Darwin,hulunbuy) Weins Horn Island Kununurr Broome ■Port Hedland Karrath Exmouth (Lexmonth) Paraburdoo Newman Alice Springs Uluru (Ayers Rock) Cairns Cloncurry Mount Isa Townsville Proserpine Hamilton Island Mackay Longreach Barcalda. Emerald Blacka Charleville Rockhampton Gladstone Biloela undaberg Roma foowoomba Naser Coast Sunshine Coast Brisbane Gold Coast Auckland Geraldton Ompic Don Kalgoorlie Moree Coffs Harbour Tamwo Dubbo Port Macquarie Newcastle Queenstown Mildura Port Lincol Adelaide Sydney Canberra Perth- Key: Qantas/QantasLink Jetstar ⭑ These insights are critical when making co-ordinated dual brand network decisions Melbourne Launceston Devonport Hobart Wellington Christchurch Clanodin 62 52
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