Goodyear Forward: Driving Shareholder Value
STRATEGIC & OPERATIONAL REVIEW PROCESS
COMMITTEE TOOK A COMPREHENSIVE APPROACH TO EVALUATING STRATEGIC, OPERATIONAL AND FINANCIAL
ALTERNATIVES AND OPPORTUNITIES TO MAXIMIZE SHAREHOLDER VALUE CREATION
Formed Strategic &
Operational Review
Committee
Assessed All
Potential Pathways
to Value Creation
Full Board
Involvement and
Support
Committed to
Overseeing
Execution of Plan
• Committee composed of five Directors, including two new independent Directors
⚫ Mission to rigorously evaluate all strategic and operational alternatives to maximize
sustainable shareholder value creation
Comprehensive process conducted over a 16-week period
⚫ Explored all portfolio optimization and asset monetization opportunities
• Worked closely with multiple advisors and consultants
⚫ Committee engaged with the Board to present a detailed recommendation for
streamlining the business, improving competitive positioning and driving growth
⚫ Full Board approved the Committee's plan
Dedicated execution team assigned with plans to achieve milestones
• Projects integrated into Annual Operating Plans with clear accountability
⚫ Full Board governance and oversight of the execution of the plan with regular
progress updates to investors
Strategic and Operational Review Committee
James Firestone
Former EVP & President, Corporate Strategy & Asia Ops. at Xerox
✓ Business Model Transformation
✓
International
✓ Extensive knowledge of Goodyear business
Richard Kramer
Chairman, President & CEO of Goodyear
✓ Automotive/Auto Supply Chain
✓ Financial Expert/M&A/Capital Markets
✓ Extensive knowledge of Goodyear business
Max Mitchell
President & CEO of Crane
✓ Public Company CEO
✓ Financial Expert/M&A/Capital Markets
✓ Business Model Transformation
Thomas Williams
Joined Board in July 2023
Executive Chairman and Former CEO of Parker-Hannifin
✓ Public Company CEO
Automotive / Auto Supply Chain
✓ Business Model Transformation
Roger Wood
Former CEO of Tenneco
✓ Public Company CEO
✓ Automotive / Auto Supply Chain
Financial Expert/M&A/Capital Markets
Joined Board in July 2023
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