Goodyear Forward: Driving Shareholder Value slide image

Goodyear Forward: Driving Shareholder Value

STRATEGIC & OPERATIONAL REVIEW PROCESS COMMITTEE TOOK A COMPREHENSIVE APPROACH TO EVALUATING STRATEGIC, OPERATIONAL AND FINANCIAL ALTERNATIVES AND OPPORTUNITIES TO MAXIMIZE SHAREHOLDER VALUE CREATION Formed Strategic & Operational Review Committee Assessed All Potential Pathways to Value Creation Full Board Involvement and Support Committed to Overseeing Execution of Plan • Committee composed of five Directors, including two new independent Directors ⚫ Mission to rigorously evaluate all strategic and operational alternatives to maximize sustainable shareholder value creation Comprehensive process conducted over a 16-week period ⚫ Explored all portfolio optimization and asset monetization opportunities • Worked closely with multiple advisors and consultants ⚫ Committee engaged with the Board to present a detailed recommendation for streamlining the business, improving competitive positioning and driving growth ⚫ Full Board approved the Committee's plan Dedicated execution team assigned with plans to achieve milestones • Projects integrated into Annual Operating Plans with clear accountability ⚫ Full Board governance and oversight of the execution of the plan with regular progress updates to investors Strategic and Operational Review Committee James Firestone Former EVP & President, Corporate Strategy & Asia Ops. at Xerox ✓ Business Model Transformation ✓ International ✓ Extensive knowledge of Goodyear business Richard Kramer Chairman, President & CEO of Goodyear ✓ Automotive/Auto Supply Chain ✓ Financial Expert/M&A/Capital Markets ✓ Extensive knowledge of Goodyear business Max Mitchell President & CEO of Crane ✓ Public Company CEO ✓ Financial Expert/M&A/Capital Markets ✓ Business Model Transformation Thomas Williams Joined Board in July 2023 Executive Chairman and Former CEO of Parker-Hannifin ✓ Public Company CEO Automotive / Auto Supply Chain ✓ Business Model Transformation Roger Wood Former CEO of Tenneco ✓ Public Company CEO ✓ Automotive / Auto Supply Chain Financial Expert/M&A/Capital Markets Joined Board in July 2023 4
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