Global Beverage Trade and Company Overviews
New Zealand firms continue to develop a range of innovative new beverage products
THREE HORIZONS OF GROWTH
-
Beyond its mature core export products (Horizon 1), New Zealand
has both a strong range of emerging export stars (Horizon 2) and
continues to innovate and produce new, viable export options
(Horizon 3)
HORIZON 2: EMERGING EXPORT STARS
-
-
In Horizon 2, New Zealand is building a range of emerging export
products
Two beverage products emerge as "growth stars" - cider and other
flavoured beverages - from an evaluation of ten years of product-
level trade growth
Cider exports are growing and the product leverages New Zealand's
strengths in apples and other fruit; performance of peers suggest
stronger growth is possible in this rapidly developing category
"Other flavoured beverages" [OFB] exports are growing and while
currently highly reliant on the Australian market are also beginning to
achieve strong growth into East and South-East Asia
HORIZON 3: NEW, VIABLE OPTIONS
-
-
-
-
In Horizon 3, New Zealand is creating and nurturing a wide range of
viable options for future export success
Four broad global consumer mega-trends are driving growth and new
product development in the food & beverage industry
New Zealand beverage products succeeding on-shelf in export
markets are aligned with these trends
These trends drive new product development, through (1) packaging,
(2) product, (3) category and (4) channel innovation; success,
however, often comes down to implementation and execution
New Zealand beverage firms are delivering on packaging-driven
innovation
-
New Zealand beverage firms are delivering on product-driven
innovation
-
New Zealand beverage firms are delivering on category and channel
innovation
CORIOLIS 51View entire presentation