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Investor Presentaiton

ISI ICELAND SEAFOOD October 2019 Main Market Listing and Offering of new shares Drive towards healthy living Having relegated health concerns in the aftermath of the 2008 recession, health awareness and the nutritional aspects of food have regained ground and the world has seen a noticeable drive towards healthy living, where governments are encouraging people to eat more seafood. Consumers are becoming more selective in their food. choices and millennials lifestyles are healthier Seafood consumption will continue to grow alongside global trends 14.59 14.5% 6.2% 7.3% 7.3% 5.8% 6.2% 20.8% A growing middle class. A growing middle class is expected to increase from one-third to two-thirds of the world's population by 2030. These individuals are health- conscious, generally have the highest disposable income and are willing to pay a premium for what they perceive to be healthier consumption choices 2015 2030 36% 41% 59% 64% Middle class Rest Older western population An ageing population is also an advantage for the seafood sector as studies have shown that individuals over 50 years old consume 24,9% more fish per week than individuals under 30 Source: FAO, Seafish.org, Eurostat, Brookings.edu Beef Lamb Pork Chicken Fish Higher need for food solutions 39% 41% 44% 46% A higher need for food solutions that are easy and quick to prepare, tasty and innovative, right for the consumer, the environment and consumers' social standards SuperValu Salmon sensation 2015 2020 2030 2050 10-14 15-50 +50 LAS TA- PAS BACALAO A LA LLAUNA
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