BLOCK Investment & Profitability Ecosystem Overview
BLOCK
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Cash App Margins -
Reconciliation to GAAP
Variable expenses are investments that we incur to drive the next dollar of gross profit growth, and these typically scale with gross profit. These include discretionary expenses such as sales
& marketing investments and teams, customer success teams, as well as non-discretionary expenses such as risk loss, or Cash App peer-to-peer expenses on transaction costs and risk loss.
Fixed expenses are investments that may drive longer-term growth, and generally do not scale with an additional dollar of gross profit. These include expenses such as our product and
general & administrative teams, professional fees incurred, and corporate overhead expenses such as rent & facilities.
($ in thousands)
Cash App gross profit
Variable expenses
2018
2019
2020
2021
194,835
457,668
1,225,578
2,070,847
Less: Transaction, loan, and advance losses
7,791
14,699
45,694
Less: Marketing expenses (Cash P2P marketing costs, card issuance costs, marketing expense, partnership fees)
Less: Variable personnel expenses (sales & marketing personnel, contractor personnel, travel & entertainment)
Less: Cloud storage and processing
162,127
311,204
726,160
126,803
1,007,873
12,088
30,741
55,328
134,626
2,528
5,048
12,509
27,389
Less: Taxes and licenses
Total variable expenses
Cash App gross profit less variable expenses
Cash App structural margin (% of Cash App gross profit)
Fixed expenses
Less: Fixed personnel expenses (G&A and product development personnel)
Less: Professional fees and subscriptions (including add backs for acquisitions)
Less: Facilities expenses
Total fixed expenses
Cash app gross profit less variable and fixed expenses
Cash App adjusted fully burdened profit margin (% of Cash App gross profit)
1,995
5,234
10,211
13,160
186,529
366,926
849,902
1,309,851
8,306
4%
90,742
375,676
760,996
20%
31%
37%
288,530
123,375
105,797
517,702
243,294
12%View entire presentation