Investor Presentaiton

Freshpet's advertising-driven model works in the UK Retail Sales Leading UK Retail Customer Sales by Week £80,000 £75,000 £70,000 Last 4 weeks +53% vs. YA £65,000 £60,000 £55,000 £50,000 £45,000 £40,000 £35,000 £30,000 09/09/19 23/09/19 07/10/19 21/10/19 04/11/19 18/11/19 02/12/19 16/12/19 30/12/19 13/01/20 27/01/20 10/02/20 24/02/20 09/03/20 23/03/20 06/04/20 20/04/20 04/05/20 18/05/20 01/06/20 15/06/20 29/06/20 13/07/20 27/07/20 10/08/20 24/08/20 07/09/20 21/09/20 05/10/20 19/10/20 02/11/20 16/11/20 30/11/20 14/12/20 28/12/20 11/01/21 25/01/21 08/02/21 22/02/21 Panic Buying £18,000 Retail Sales Leading UK Retail Customer Sales by Week £16,000 £14,000 £12,000 £10,000 £8,000 £6,000 £4,000 £2,000 £0 Latest 4 weeks +66% vs. YA TV Regular Sales 70 70

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