Investor Presentaiton
26
OUR CLIENTS
GET TO KNOW THE PATH A PRODUCT
TAKES WITHIN C6 BANK
From the conception of a product or service to its insertion in the app, we
go through ideation, prototyping, development, and a lot of testing.
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The journey begins with
surveys that identify user
satisfaction, habits, and
needs (or simply with
reflections and internal
studies).
We put our initial idea
through a series of
questions: What is the
user's expectation? How
can we improve their
experience? How does the
designed product fit in with
the bank's strategy? What is
in it for us?
The heads of the bank
evaluate the idea. They
consider how it fits into
our business model and
assess the impacts that
the product in mind can
have on our activity and
on the market.
Ideation and prototyping
begin. We turn the idea into
a prototype and map out the
paths the user will take when
using the service in the app
to ensure good usability. We
thus have an MVP (Minimum
Viable Product).
To verify if the initial idea
really makes sense and if
it is necessary to modify
any of the outlined paths,
we test the prototype with
several user groups (clients
and non-clients). We make
the necessary adjustments.View entire presentation