Our Low-Carbon Pathway
14
SOPHISTICATED MARKETING
Affordable, Preferred, Growing
Growing communities with healthy permitting levels
Price advantage of heating with natural gas - roughly a 60% price
advantage over an electric or oil furnace
• 8 in 10 prospective homebuyers say natural gas is preferable to
electricity for heating and cooking1
Over 80% of survey respondents would pay $50,000 more for a
median priced home that has gas amenities, relative to an all-electric
home²
Significant Conversion Potential
Serve approximately 63% of single-family homes in service territory
About 400,000 potential conversions
Targeted marketing campaign using innovative, proprietary tool
supporting strong conversion pipeline
~3,000
Conversions Annually
107,000
Target Market
120,000
On or Near Main
400,000
Potential Conversions
1 Price advantage is on an operating cost basis
2 Research study conducted by Escalent, Inc. December 2020
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