Investor Presentaiton
Financial Projections
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# Years Projected:
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Early-mid stage: 1-2yr historicals, 3-5yr projections
Pre-revenue (angel / seed stage): May show 6yr projections (accounts for ~6 mos to
1yr to build technology before generating revenues)
Target Market Size vs. Acquired Clients:
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Show total # potential clients in target market per year. Show growing market size.
# Free Users vs. # Revenue Generating Users
Show total # clients per year and % market penetration
Shows entrepreneur's sanity: Growing from 0% to 1%-5%+ penetration is usually sane and
conservative, acquiring 50%-100% of the target market is insanity
High Level Financials:
• Main line items: Revenue, COGS, Gross Profit, Operating Expenses, EBITDA
Optional: Break out key revenue streams, Gross vs. Net Revenue
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Optional: Break out key expenses (Ex. # Employees)
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