Investor Presentaiton
22-Year-Old Mengniu Renews Logo,
Commences Branding Upgrade
♡蒙牛 Ⓡ
Remembers
Our Origin
New
TM
MENGNIL
図 蒙牛
門 蒙牛 Ⓡ
1999
2021
Embarks on A
"New" Journey
Chinese characters represent the core, the green color represents the grasslands of Inner Mongolia;
Breaking through boundaries, surpassing ourselves with a firm footing, looking to the stars,
from grassland to the world
PO
Created by Rob Janoff, logo
designer of Apple Inc.
"Green grassland" as the
new logo's basic color,
represents nature, health,
and quality; indicating that
Mengniu will not forget its
original intention to go from
the grasslands of Inner
Mongolia towards the world
"Yellow River - the Mother
River" represents Mengniu's
development in the golden
milk source belt, bringing high
quality to consumers with the
mission of "every drop of
nutrition makes every life
thrive"
A
"Cow's horn" is the spiritual
symbol of Mengniu, represents
the corporate spirit of "born to
excel, constantly strive for self-
improving"
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