FY21 Results
Our digital strategy
What are our
aspirations and goals?
Four identified digital
focus areas
> Acquisition through
partners
> Customer choice
> Digital uplift
> Automation
Where will
we play?
We will attract a younger
generation of customers
who are engaged in the
home buying journey
including First Home
Buyers, Investors and
Upgraders across the
Eastern seaboard
AND
Continue to grow & retain
our heartland customers
How will
we win?
We will amplify
existing strengths in
partner channels
Maintain competitive
positioning in our
first party channels
All underpinned by selling
top-quality products
What capabilities do
we need to succeed?
We will invest in a digital
framework that:
Delivers distinctive
digital capabilities across
our 4 digital focus areas
SUPPORTED BY
foundational investments in
our digital pillars including
modular systems, security,
cloud, APIs, data & culture
What priorities
will we deliver?
We will deliver the
transformation portfolio
of initiatives that bring our
strategic choices to life
AND
begin the thinking that
will broaden our digital
investments in the future
INVESTOR PRESENTATION | FY21 Results - 27 August 2021
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